Developed a comprehensive, data-driven marketing strategy for Digital Marketing By Bonita, a B2B consultancy. The goal was to establish a professional brand presence that reflects 20 years of industry expertise while creating a scalable framework for client acquisition in the small-to-medium business (SMB) sector.

• Omnichannel Strategy: Outlined a cohesive presence across web, social media, and professional networking platforms to ensure brand consistency at every touchpoint.

• Data-Driven Focus: Integrated Google Analytics and conversion optimization goals into the plan to ensure all marketing efforts are measurable and tied to business growth.

• Target Audience Profiling: Conducted deep-dive research into SMB pain points to tailor service offerings, such as content strategy and technical website optimization.

Key Components

• Competitive Analysis: Identifying market gaps and positioning DMB as a human-led, ethical alternative to “AI-heavy” automated agencies.

• Content Calendar: A structured roadmap for thought leadership and lead magnet distribution.

• Budget & Resource Allocation: A lean, effective financial plan designed for maximum impact within a startup framework.

Reflection

“This project allowed me to synthesize two decades of marketing experience into a single, actionable roadmap. By focusing on ethical practices and measurable results, the plan serves as both a brand guide and a proof-of-concept for the services I provide to my clients.” ~ Bonita Stepaniak