PORTFOLIO

Marketing Research Project: User Feasibility Study

A professional title slide for a "Marketing Research Project" featuring a "User Feasibility Study" for Digital Marketing By Bonita (DMBB). The design includes the DMBB logo in a purple square on a white background, accented by elegant purple and lavender geometric waves at the top.

Project Overview

This marketing research project was conducted to create a data-driven strategic roadmap for the new Digital Marketing By Bonita website. By utilizing a mixed-method research design, this study gathered deep qualitative insights and measurable quantitative data to ensure the new platform effectively attracts and converts small-to-medium enterprise (SME) clients.

The Core Challenge


The primary goal was to bridge a critical management question: “How should we design our new website to effectively attract and convert clients?”. The study aimed to identify the content, user experience features, and trust signals most valuable to potential B2B clients before full-scale development began.

Key Research Findings

Marketing Research Project User Feasibility StudyDownload
  • The Dual Trust Mandate: Clients establish trust through a 50/50 split between quantifiable performance metrics (ROI) and the owner’s personal values and commitment to partnership.
  • Professionalism is Non-Negotiable: 90% of respondents stated that a professional, high-performance website design is essential for establishing agency credibility.
  • Simplicity Over Complexity: 75% of prospects prefer clearly defined, tiered service packages (e.g., Bronze, Silver, Gold) over long, complex lists of individual services.
  • Strategic CTA Preference: The most effective way to initiate contact is through a “Book Your Free Strategy Session” call-to-action, which was preferred by 45% of participants.
  • Technical Trust: 80% of respondents agreed that using robust, professional platforms and guaranteeing domestic (US-based) hosting strongly establishes technical trust.

Strategic Roadmap & Action Items

  • Lead with Results: Messaging must prioritize metric-based outcomes and ROI to meet the high standards of executive-level decision-makers.
  • Showcase Expertise through Proof: High-value, results-driven case studies featuring numerical proof and partnership narratives are the most critical content assets for vetting.
  • Streamlined User Journey: The website must feature upfront, transparent pricing and a consultative lead-generation funnel that offers strategic value immediately.
  • Guaranteed Quality: To eliminate common market pain points, the agency must explicitly guarantee high-level professional copywriting and technical reliability.

About the Researcher

This study was completed by Bonita Stepaniak as a marketing consultant for Digital Marketing By Bonita, providing an evidence-based foundation for the agency’s digital launch.

Leave a comment