Role and Scope As the Communications Coordinator Intern for Dakota County Technical College, I spearheaded the creative development and tactical execution of campus-wide communication strategies. My primary objective was to drive student engagement and enhance brand awareness through consistent, high-impact digital and print collateral.

Project Overview Before transitioning to a monthly strategic format, I managed the end-to-end production of weekly campus bulletins. This phase of my internship focused on high-frequency content delivery, requiring rapid turnaround times and meticulous attention to detail to keep the student body informed of shifting campus events.

Strategic Execution & High-Volume Management

• Agile Deadline Management: Successfully executed a high-volume weekly publication schedule, ensuring 100% accuracy for time-sensitive campus updates and student engagement initiatives.

• Brand Consistency at Scale: Maintained rigorous adherence to Blue Knights brand standards across frequent iterations, ensuring “correct English usage, spelling, grammar, and punctuation” in every issue.

• Information Architecture: Managed the daily digital event calendar on the Trumba platform, translating real-time data into a scannable weekly layout for faculty and staff.

• Process Optimization: Utilized Canva to create reusable templates that reduced production time while maintaining high-impact visual quality.

Technical Stack

• Creative: Canva and Photoshop.

• Management: Trumba Digital Calendar and Microsoft Office.

Strategic Objective To extend the reach of campus initiatives, I developed dedicated Facebook content that mirrored the branding and information found in the monthly bulletins. This ensured a unified voice across DCTC’s primary social channel and provided students with easy, “one-click” access to event details.

Key Execution Points:

• Cross-Channel Consistency: Leveraged Canva and Adobe Creative Suite to adapt print collateral into mobile-optimized Facebook posts.

• Engagement-Focused Design: Utilized high-impact visuals and “call-to-action” copy to drive traffic from social feeds to the college’s digital event calendar.

• Accuracy & Professionalism: Maintained “correct English usage, spelling, and grammar” while managing multiple post deadlines for a fast-paced digital environment.

To ensure consistent campus engagement, I developed and managed a comprehensive Facebook Content Calendar. This document tracks the strategic evolution of our digital presence, moving from tactical weekly updates to a high-impact monthly planning model. It highlights my ability to “monitor and analyze” content performance and “participate in the planning and execution” of multi-channel marketing campaigns.

Developed a versatile rotation of Digital Signage (16:9) that balances “Action-Oriented” triggers (QR codes for immediate digital conversion) with “Passive Information” (Awareness slides for brand building). This omnichannel approach ensured that campus messaging reached students throughout their daily commute across the DCTC and Inver Hills campuses.

As the lead editor for the Blue Knights Bulletin, I managed the full-cycle digital production of DCTC’s primary student communication hub. By synthesizing graphic design for seasonal engagement with complex information architecture for campus-wide scheduling, I transformed high-volume content into a searchable, mobile-friendly archive. My approach utilized advanced WordPress CMS management, including strategic tagging and SEO optimization, to ensure critical student resources remained accessible and navigable 24/7.

A collection of formal status reports detailing the planning, execution, and results of my marketing initiatives at DCTC. These documents highlight my commitment to accountability, professional communication, and the continuous optimization of campus engagement tools. Explore these reports to see the ‘behind-the-scenes’ strategy of my most successful digital and print campaigns