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SEO Marketing Work-Plan

Cover image of the 2024 SEO Marketing Strategic Work-Plan case study by Bonita Stepaniak, featuring a close-up of a strategist typing on a laptop over printed data sheets.

🚀 Strategy Evolution: This legacy 2024 framework has been audited and completely modernized to address the current search landscape.

Click here to see the updated 2026 SEO/AEO Hybrid Model Strategy Proposal

B2B SEO & Digital Infrastructure Strategy

SEO Marketing Strategic Work-PlanDownload

Project Overview

Developed a comprehensive, full-stack SEO Marketing Strategic Work-Plan for a business-to-business (B2B) target market, focusing on optimizing high-performance data center solutions. Using a live digital sandboxing environment, this semester project required building a fully functional web architecture, establishing data tracking pipelines, conducting advanced competitive intelligence, and drafting an enterprise-level search engine optimization roadmap.

Core Competencies & Applied Skills

  • Search Engine Optimization (SEO) Architecture: Formulated an end-to-end strategic work-plan spanning on-page optimization (title tags, meta frameworks, header hierarchies, internal linking structures) and technical SEO auditing (robots.txt configuration, XML sitemaps, canonicalization, and core web vitals).
  • Data Analytics & Tag Deployment: Built an integrated tracking ecosystem by deploying Google Analytics 4 (GA4). Formulated specific business objectives, initiated web data streams, and successfully configured Google Tag scripts and Tag IDs (G-7PDNZ9J8GF) to capture user behavior and traffic attribution.
  • Advanced Keyword Research & Competitive Intelligence: Utilized professional SEO SaaS tools, including KWFinder, SERPChecker, and LinkMiner, to perform deep-dive domain analysis on enterprise e-commerce competitors. Extracted high-value long-tail keywords, identified backlink acquisition opportunities, and analyzed search engine results page (SERP) competitive keyword difficulty.
  • Content Strategy & Copywriting: Engineered targeted content funnels by auditing existing web content and producing high-converting, keyword-optimized copy. Authored a specialized B2B blog post designed to address specific technical audience pain points while naturally integrating selected target keywords.
  • Local SEO & Business Ecosystem Management: Mastered localized search visibility protocols by successfully establishing and optimizing a Google Business Profile architecture; navigating online retail categorization, geographic registry, data validation, and strategic review-acquisition blueprints.

In Summary

This initiative demonstrates my ability to pivot seamlessly between high-level digital strategy and granular technical execution. From implementing tracking tags to mapping competitive backlink strategies, I am equipped to turn a brand’s digital footprint into a structured engine for organic visibility and lead acquisition.

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