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Bonita Stepaniak, Digital Marketing Strategist

“Hi there, I’m Bonita Stepaniak,
and I believe digital marketing should feel like a conversation, not a transaction.”

Digital Marketing Specialist Bonita Stepaniak serving the Twin Cities and Greater Minnesota

My journey didn’t start in a boardroom; it started with a simple passion for helping small businesses find their voice. Over the last 20 years, I’ve navigated the massive world of e-commerce, managing catalogs of 15,000 items and launching campaigns that drove double-digit growth, but I never lost sight of the people behind the brands. and it’s why I’m driven by my tagline: Connecting Your Brand to Your Customers.

My Story

I founded Digital Marketing By Bonita because I saw too many talented ‘BizOwners’ (entrepreneurs) getting lost in the “noise.” I wanted to offer something different: a personalized, hands-on partnership where you feel heard and your data tells a story you actually understand.

My Approach

I believe that effective digital marketing isn’t about being the loudest voice online. It’s about being the most genuine and strategic one. My philosophy is built on three core pillars:

  • Clarity & Data: I believe in simplifying digital marketing through data-driven justification. I make the process clear and effective, so you always know what we are doing and how it impacts your bottom line.
  • Partnership: This is a collaborative journey. I work closely with you to develop behavioral personas and GTM strategies that ensure your brand resonates with the right audience.
  • Authenticity: The best brands are authentic. My strategies focus on creating genuine connections with your audience through brand storytelling and a strong online presence that feels true to your mission.

Life Beyond the Strategy

Outside of my work, I’m committed to professional development and am on track to pursue a Bachelor’s degree to further my leadership capabilities. In my free time, I enjoy hiking with my dogs (a senior Golden Retriever named Home and a Golden Doodle named Jengo) and spending weekends at the lake with my favorite human(s).

My passion for all genres of music, much like my passion for small businesses, comes from a desire to discover what makes each one unique and help them tell their story.

Life Beyond the Strategy

When I’m not digging into content creation, behavioral personas or market research, you’ll likely find me outdoors.

  • My Pack: I’m a proud dog mom to Hope, my senior Golden Retriever, and Jengo, my high-energy Golden Doodle.
  • The Lake: I find my balance spending weekends at the lake with my favorite humans.
  • The Music: As a songwriter and producer, I’m constantly inspired by live music and the power of a great story, qualities I bring into every brand I touch.

Let’s Connect

I’m excited to learn about your business and help you tell your story. If you’re ready to start building your brand’s momentum online, I can’t wait to hear from you

Contact Bonita